Q u a l i f i c a t i o n s
- Thorough understanding of both web and print processes.
- Excellent knowledge of software, platforms and web technologies.
- Strong project management, user interface, and information architecture skills.
- Comprehensive knowledge of HTML, JavaScript, graphics and layout software.
- Thorough understanding of technology, production, business, and creative issues.
- Strong written, verbal and organizational skills.
- Strong conceptual and typography skills.
- Illustration and drafting.
- Over 10 years of experience in online media (i.e. around for Web 1.0, and still kicking with Web 2.0).
- Adept at balancing all aspects of information delivery--from print to web and back.
- Proven multitasking ability, thrive under deadline pressure, established team player.
W o r k E x p e r i e n c e
Assistant Production Manager
PC World, GamePro, Macworld | San Francisco, CA
Jan 2003 - present
- Responsible for converting a TIFFIT/P1 workflow to 100% PDF/X-1a workflow.
- Provide prepress, proofing, and troubleshooting for 100 advertiser files monthly.
- Responsible for all aspects of traffic--advertiser contact, file troubleshooting, printer liason, proofer maintenance, financial/paperwork checks. Zero production makegoods in 5 years (and counting!)
- Calibration and maintenance of proofing equipment.
- Online production--responsible for translating print articles to XML, working with App Dev, Edit, and Art. Troubleshooting XML and HTML files. Updating static HTML pages as needed. Pushing pages and images live using CMS and in-house tools.
- Review and troubleshooting of XSLT, feedback for updating internal schema.
- Licensing--primary contact from 2003-2006 (when the feeds were moved from push to pull) for all monthly feeds. Responsible for generating and pushing the feeds, and troubleshooting issues.
- Proficiency: Mac OS and Windows, Adobe CS3 (InDesign, Illustrator, Photoshop), Excel, Word, Acrobat, Pitstop
- Hand-code XML and HTML in XMetal and text editors. Working knowledge of CSS, Javascript, Flash.
- AdOps tasks as needed--scheduling newsletters in DART, online graphics on immediate turnaround. Updating static online pages using CMS system.
- Traffic, prepress, and troubleshoot all ads for Gamepro's monthly magazine.
- Manage all aspects of production for Gamepro's quarterly Wii Guide.
- Design of Flash and online graphics for Macworld.com and Macworld newsletters.
Senior Online Designer
PCWorld.com | San Francisco, CA
June 1999 - Dec 2000
- Web and Print Design, HTML, Javascript, Information Architecture, Graphics.
- Involvement at all levels of research, development and design for PCWorld.com and its network of sites.
- Supervision of production artists and outside contractors.
- Development of training and assessment program for entry-level production artists and designers.
- Technical liaison for the Business Development, Audience Development, and Online Marketing staff.
- Responsible for consistent branding within all collateral materials from print and online advertising to co-branded sites and new products.
Designer and Illustrator
San Francisco, CA | Northampton, MA
Jan 1993 - present
- Adept at creating client-specific solutions for a variety of design problems.
- Design, information architecture, and user interface of webpages.
- Over 15 years experience with both traditional and digital media.
- Design, illustration and photography for print and online publications.
- Exceptional customer service and willingness to over-deliver.
- Exhibitions include APAture 2002 and 2004, g1 studios 2003 ("Una Noche de Amor") and Oakland Open Studios 2007.
Treasurer and Mural Artist
San Francisco, CA
June 1997 - Oct 2000
Treasurer, Board of Directors | Precita Eyes Mural Center
- Responsible for the business and operational decisions for a community-based arts organization.
- Administration of over $250,000 annually.
- Implementation of a Capital Campaign to raise over $500,000.
- Member of the Marketing/Development Committee and the Capital Campaign Committee.
Mural Designer and Painter
- Participating artist on several murals throughout the San Francisco Bay Area.
- Responsible for all levels of planning, design, color consultation, illustration and painting.
- Organization, publicity, and supervision for community paint-ins involving over 300 volunteers and students.
- Presentations and meetings with the Arts Commission, Parks and Recreation, and the Chinatown Resource Center.
Marketing Communications Coordinator and Graphic Designer
DiCon Fiberoptics, Inc. | Berkeley, CA
Feb 1998 - May 1999
- Website design, Information Architecture, HTML Coding, and Maintenance.
- Programming and content of web-based marketing materials.
- Development of graphic elements and user interface for 125 page corporate website.
- Advertisement design, product catalog layout and design, package design, tradeshow graphics, and corporate identity.
- Allocation and implementation of over $350,000 annually: Advertising, Product Catalog, Tradeshows and all other Collateral Materials.
- Negotiations with publications generated over $20,000 in savings.
- All level of conference services: Tradeshow marketing, planning, coordination and execution of events.
- Mechanical diagrams, file conversions and software support.
E d u c a t i o n
Bachelor of Arts, Fine Arts
Amherst College | Amherst, MA
Sept 1988 - June 1992
- Established strong foundation in Fine Arts.
- Main topics explored included painting, printmaking, and illustration.
- Additional concentration in Geology.